Let's talk

Services / 03 Advertising / Meta Ads

Ads people stop scrolling for.

Facebook and Instagram campaigns built around one clear idea per ad, with new creative tested every week, server-side tracking and landing pages that keep the click. Managed against cost per enquiry or sale, not likes.

Book a free call
Free site check

Campaigns run

700+

Across Google, Meta and TikTok

Best result

6.7×

ROAS for Milkshakes and Dreams

New creative

Weekly

Tested, not guessed

Ad accounts

Yours

In your name from day one

Most ad budgets leak before anyone buys.

When Meta ads do not work, the platform is rarely the problem. The money leaks in four places, and most accounts we audit leak in at least two of them.

Leak 01

Creative that does not stop the scroll

On Meta the creative now does most of the targeting. If the first second does not hold attention, no audience setting will save the ad.

Leak 02

Tracking that misses sales

Since Apple’s privacy changes, the pixel alone misses a large share of conversions. Without the Conversions API, Meta optimises on half the picture.

Leak 03

A landing page that loses the click

A slow page, or a generic homepage that does not match the ad, throws away the click you already paid for.

Leak 04

No testing rhythm

Three ads launched and left to run is not a strategy. Without new hooks every week, results fade as the audience tires of the same ads.

What we run

The right campaign for each goal.

We start with the campaign closest to a sale, prove it pays, then widen the reach. No account gets every format by default.

Prospecting

01

New buyers, found by your creative

Broad and Advantage+ audiences, with strong creative that lets Meta find buyers among the people who stop for your ads.

Best for: Offers with a clear visual hook: e-commerce, clinics and local services.

  • Advantage+
  • Broad
  • Lookalikes

Retargeting

02

Bring back people who did not buy yet

Ads for people who visited, watched or engaged, with the proof and the offer that gets them over the line.

Best for: Any business with steady website or social traffic.

  • Site visitors
  • Video viewers
  • Engagers

Lead ads

03

Instant forms inside Facebook and Instagram

Short forms that open in the app, connected to your CRM or inbox, so every lead is called while it is still warm.

Best for: Clinics, services and B2B where a call or a quote is the next step.

  • Instant forms
  • CRM sync
  • Qualifying questions

Catalogue ads

04

Your products, shown to the right person

Dynamic product ads from your catalogue, and Advantage+ Shopping campaigns once the data supports them.

Best for: Online stores with a clean product catalogue.

  • Catalogue
  • Dynamic ads
  • Advantage+ Shopping

Creative testing

New ads every week.

On Meta, fresh creative is what keeps results from fading. Every week we add new hooks and angles, put more budget behind the ones that win and pause the ones the audience has tired of.

Scaling
HookBefore and after
Testing
OfferFree consultation
Scaling
ProofCustomer story
Paused
AnglePrice reveal
Testing
Product3-second demo
Scaling
UGCBehind the scenes
Testing
AngleUs vs them
Paused
HookQuestion opener
Scaling
OfferLimited spots
Testing
ProofResults in numbers
Scaling: proven, gets more budgetTesting: small budget, collecting dataPaused: lessons kept, budget movedIllustration, not client data.

How it works

Every step, in plain sight.

From the first call to scaling, you always know what happens next, what we need from you and what you get. First ads usually go live about three weeks after you approve the plan.

01
Day 1 · 30 minutes

Strategy call

A short, honest conversation about your offer and your numbers.

We do
  • Ask about your offer, margins and what a customer is worth
  • Look at your website and any existing Meta ad account
  • Tell you whether Meta ads make sense for you right now
You do

Bring your numbers: average order or client value, and current ad spend if you have any.

You get

A straight answer. If ads will not pay for you yet, we say so and tell you what to do first.

02
Days 2 to 7

Audit and plan

Research first, so the budget is not spent learning what we could have known.

We do
  • Audit your ad account, pixel and website
  • Study what competitors run in the Meta Ad Library
  • Set the offer, audiences, budget split and the targets we report on
You do

Give us partner access to your Business Manager. You keep full ownership.

You get

A written plan with offer, audiences, budget and targets.

03
Week 2

Tracking setup

No campaign launches on numbers we cannot trust.

We do
  • Set up the Meta pixel together with the Conversions API
  • Track leads, calls and purchases end to end
  • Verify your domain and prioritise the events that matter
You do

Approve access to your website and tag manager.

You get

Conversions Meta can actually optimise for.

04
Weeks 2 to 3

Creative production

The ads do most of the targeting, so we start there.

We do
  • Write hooks and angles from what your buyers care about
  • Produce a first batch of videos and statics
  • Match every ad to a landing page that keeps the click
You do

Send product, team or customer footage if you have it, and approve the first batch.

You get

A first batch of ads with different hooks, ready to test.

05
Week 3

Launch

Ads go live with a testing structure from day one.

We do
  • Launch with clear budgets and audiences
  • Test several hooks side by side
  • Check results daily in the first weeks
You do

Nothing, unless you want to watch it go live.

You get

A live dashboard you can open any time.

06
Month 2 onwards

Test and scale

New ads every week, more budget behind the winners.

We do
  • New creative every week, based on what the data says
  • Pause what fades, scale what works
  • Add retargeting, lead ads or catalogue ads when the data supports it
You do

Tell us when your offer, prices or capacity change.

You get

A monthly report and call: what we spent, what came back and what we do next.

Included every month

Managed weekly, reported monthly.

01

Campaign management

Daily checks, budget moves and audience changes across Facebook and Instagram.

02

New creative every week

Fresh hooks, videos and statics, so results do not fade.

03

Creative reporting

Which hooks, angles and formats win, in plain numbers.

04

Landing page tests

Small changes to headlines, offers and forms that lift conversion.

05

Tracking health

Pixel, Conversions API and events checked so the data stays true.

06

Monthly report and call

What we spent, what came back and what we do next.

Pricing

Three costs, all agreed upfront.

01

Ad budget

Paid by you straight to Meta. You set it, you see every euro, and you can change it any time.

02

90-day program

A fixed-scope start: audit, tracking, first creative batch, landing page fixes and launch. Priced once, upfront.

03

Monthly plan

After day 90, management, testing and reporting at an agreed monthly fee. No surprises on the invoice.

Always yours

  • The ad account, pixel and data are yours from day one
  • The budget goes straight to Meta, never through us
  • Every ad and creative we make is yours to keep
  • A live dashboard you can open any time
Get your Meta Ads plan

Who it is for

Ads amplify. They don’t fix.

Meta ads amplify an offer that already works. They do not fix one nobody wants, or a website that loses visitors. If ads are not the right next step for you, we will tell you on the first call.

This is for you if

  • Your offer already sells, through referrals, organic or past campaigns
  • Your product or service is easy to show in a short video or image
  • A new customer is worth enough to pay for the cost of finding them
  • You can commit a budget for at least three months of testing
  • You want to own your ad account and see every number

Probably not for you if

  • You need guaranteed results. No honest agency can promise a return on ad spend
  • Your product has never sold. Ads are a poor way to test whether anyone wants it
  • You want to run ads for two weeks and judge the channel
  • You are looking for the cheapest management fee available

FAQ

Good questions.

It depends on your market, what a result costs and what a customer is worth to you. We work that out on the first call and in the audit. If the budget is too small to produce a measurable result, we say so.

No. The ad budget goes straight from you to Meta. Our fee covers the 90-day program and then the monthly plan, both agreed upfront.

We do: hooks, scripts, videos and statics. If you have product, team or customer footage, we use it. You approve everything before it runs.

The first two to four weeks are for testing. Most accounts find their winning ads and a steady cost per result within the first three months.

We set up the Conversions API alongside the pixel, so Meta sees the conversions the browser misses since Apple’s privacy changes.

You do. The ad account, pixel, data and every ad we make stay in your name, and you can see everything at any time.

Get started

Let's build what grows next.

Tell us what you want to grow. You get a straight answer on what we would do first, and what it would cost.

Write to us
info@onum.group
Copy
Prefer a call?
210 6544 475
Copy

We reply the same day, or the next at the latest.

Tell us about your project

A few details are enough. We'll take it from there.