Services / 03 Advertising / Google Ads

Be there the moment they search.

Search, Shopping and Performance Max campaigns managed against cost per enquiry or sale, not clicks. Tracking, landing pages and reporting are handled by the same team, so every euro of spend ties to what came back.

Campaigns run

700+

Across Google, Meta and TikTok

Best result

7.4×

ROAS for Madame Shoushou

Ad accounts

Yours

In your name from day one

Report

1

Spend matched to results

Most ad budgets leak before anyone buys.

When Google Ads do not work, the platform is rarely the problem. The money leaks in four places, and most accounts we audit leak in at least two of them.

Leak 01

Broad match with no guardrails

Search terms nobody reviews quietly eat the budget on clicks that were never going to buy.

Leak 02

Tracking that lies

Without clean GA4 events and enhanced conversions, Smart Bidding optimises for the wrong signal and spends more to get less.

Leak 03

A landing page that loses the click

Paid clicks sent to a generic homepage. The visitor cannot find what the ad promised and leaves.

Leak 04

Set and forget

Accounts left alone drift. Costs creep up, competitors move in and ads go stale while nobody is watching.

Campaign types

The right campaign for each search.

We start where your buyers already search, prove it pays, then add the next campaign type. No account gets every format by default.

Search

01

Text ads on Google results

Catch people already searching for what you sell. Tight keyword themes, strong negatives and ads that answer the search.

Best for: Services, clinics, law firms and B2B companies with clear demand.

  • Keywords
  • Responsive ads
  • Assets
  • Negatives

Shopping

02

Product listings with image and price

Your products shown with photo and price at the top of results, driven by a clean Merchant Center feed.

Best for: Online stores with a solid catalogue and clear margins.

  • Merchant Center
  • Feed
  • Product groups

Performance Max

03

Google’s AI across all its channels

One campaign across Search, YouTube, Display, Gmail and Maps. Powerful when tracking is clean, wasteful when it is not.

Best for: E-commerce and lead generation with reliable conversion data.

  • Asset groups
  • Audience signals
  • Feed

YouTube & Demand Gen

04

Video and visual ads that create demand

Short video and image ads that reach people before they search, then remarketing that brings them back.

Best for: Brands with a story to tell and a product people do not know to search for yet.

  • Video
  • Demand Gen
  • Remarketing

How it works

Every step, in plain sight.

From the first call to scaling, you always know what happens next, what we need from you and what you get. First campaigns usually go live about three weeks after you approve the plan.

01
Day 1 · 30 minutes

Strategy call

A short, honest conversation about your offer and your numbers.

We do
  • Ask about your offer, margins and what a customer is worth
  • Look at your website and any existing Google Ads account
  • Tell you whether Google Ads makes sense for you right now
You do

Bring your numbers: average order or client value, and current ad spend if you have any.

You get

A straight answer. If ads will not pay for you yet, we say so and tell you what to do first.

02
Days 2 to 7

Audit and plan

Research first, so the budget is not spent learning what we could have known.

We do
  • Audit your account, tracking and landing pages
  • Research keywords, search volume and what competitors bid on
  • Set the targets we report on: cost per enquiry or sale
You do

Give us access to your Google Ads, Analytics and Tag Manager. You keep full ownership.

You get

A written plan with campaign structure, budget split and targets.

03
Week 2

Tracking setup

No campaign launches on numbers we cannot trust.

We do
  • Set up GA4 events, Google Tag Manager and enhanced conversions
  • Track forms, calls and purchases end to end
  • Connect Google Ads with Analytics and Merchant Center
You do

Approve access to your website and tag manager.

You get

Conversions you can trust, before a euro goes to ads.

04
Weeks 2 to 3

Landing pages

The click you paid for needs a page that keeps it.

We do
  • Fix or build pages that match each campaign
  • Test forms and speed on real phones
  • Write the ad copy and assets
You do

Review and approve the copy and pages.

You get

Pages built to turn the click into an enquiry or sale.

05
Week 3

Launch

Campaigns go live with guardrails from day one.

We do
  • Launch with tight match types, negatives and assets
  • Set budgets and bidding for the learning phase
  • Check search terms daily in the first weeks
You do

Nothing, unless you want to watch it go live.

You get

A live dashboard you can open any time.

06
Month 2 onwards

Optimise and scale

More budget behind what works, less behind what does not.

We do
  • Weekly search term, bid and budget reviews
  • New ad tests every month
  • Add Shopping, Performance Max or YouTube when the data supports it
You do

Tell us when your offer, prices or capacity change.

You get

A monthly report and call: what we spent, what came back and what we do next.

Included every month

Managed weekly, reported monthly.

01

Campaign management

Daily checks, search term reviews and bid and budget moves.

02

New ads and assets

Fresh headlines, descriptions and assets tested every month.

03

Negative keyword hygiene

Wasted searches cut every week, before they cost you more.

04

Landing page tests

Small changes to headlines, offers and forms that lift conversion.

05

Tracking health

Conversions, tags and enhanced conversions checked so the data stays true.

06

Monthly report and call

What we spent, what came back and what we do next.

Pricing

Three costs, all agreed upfront.

01

Ad budget

Paid by you straight to Google. You set it, you see every euro, and you can change it any time.

02

90-day program

A fixed-scope start: audit, tracking, landing page fixes, launch and first optimisation. Priced once, upfront.

03

Monthly plan

After day 90, management, testing and reporting at an agreed monthly fee. No surprises on the invoice.

Always yours

  • The ad account, tags and data are yours from day one
  • The budget goes straight to Google, never through us
  • Every ad, asset and landing page we make is yours to keep
  • A live dashboard you can open any time

Who it is for

Ads amplify. They don’t fix.

Google Ads amplify an offer that already works. They do not fix one nobody wants, or a website that loses visitors. If ads are not the right next step for you, we will tell you on the first call.

This is for you if

  • People already search for what you sell
  • Your offer already sells, through referrals, organic or past campaigns
  • A new customer is worth enough to pay for the cost of finding them
  • You can commit a budget for at least three months of testing
  • You want to own your ad account and see every number

Probably not for you if

  • You need guaranteed results. No honest agency can promise a return on ad spend
  • Nobody searches for your product yet. Meta or TikTok may suit you better
  • You want to run ads for two weeks and judge the channel
  • You are looking for the cheapest management fee available

FAQ

Good questions.

It depends on your market, what a click costs and what a customer is worth to you. We work that out on the first call and in the audit. If the budget is too small to produce a measurable result, we say so.

No. The ad budget goes straight from you to Google. Our fee covers the 90-day program and then the monthly plan, both agreed upfront.

Search campaigns can bring enquiries in the first weeks. Expect four to eight weeks for bidding to settle and three months to see a reliable cost per result.

You do. The account, tags, data and every ad we make stay in your name, and you can see everything at any time.

Yes, for online stores and for lead generation where tracking is solid. We add them when the data supports it, not by default.

We report it plainly, cut what does not work and move the budget to what does. If the channel is wrong for you, we tell you, and suggest what to do instead.

Get started

Let's build what grows next.

Tell us what you want to grow. You get a straight answer on what we would do first, and what it would cost.

Prefer a call?

We reply the same day, or the next at the latest.

Tell us about your project

A few details are enough. We'll take it from there.