Stay in their feed. And their inbox.

Social media management and newsletters that keep your audience close between purchases. A clear plan every month, content in your voice, replies handled, and numbers that show what brings people back.

Newsletter award

Bronze

Content Marketing Awards 2024

Plan

Monthly

Approved before anything posts

Channels

4

Instagram, Facebook, LinkedIn, email

Accounts

Yours

Pages, lists and data in your name

Posting is not a strategy.

Most brand channels are busy and quiet at the same time: plenty of posts, very few people who care. It usually comes down to four habits.

Mistake 01

Posting to fill the calendar

Content made because it is Tuesday, not because anyone needs it. Audiences notice and stop paying attention.

Mistake 02

Talking at people, not with them

Comments and messages left unanswered for days. A community needs replies, not just broadcasts.

Mistake 03

The same post on every channel

LinkedIn, Instagram and a newsletter read differently. Copy-pasting one post everywhere wastes all three.

Mistake 04

No link to the business

Likes, but no enquiries, sign-ups or repeat customers. Nobody checks whether the channels bring anything back.

What we run

Channels that keep people coming back.

We pick the two or three channels where your buyers already are, run them properly, and connect them to your ads and your website.

Social media

01

Instagram, Facebook and TikTok, run for you

Monthly planning, posts, reels and stories in your voice, published on schedule and tied to your offer.

Best for: Brands that sell to people who follow, compare and come back.

  • Planning
  • Posts
  • Reels
  • Stories

Newsletters

02

The channel you own

Strategy, writing, design and sending for newsletters people open. Our newsletter work won bronze at the Content Marketing Awards 2024.

Best for: Businesses with repeat customers or a long sales cycle.

  • Strategy
  • Writing
  • Design
  • Sending

LinkedIn

03

For founders, teams and B2B brands

Company page and personal posts for founders and leaders, written from your ideas and approved by you.

Best for: B2B companies where trust in the people behind the brand wins deals.

  • Company page
  • Founder posts
  • Ghostwriting

Community care

04

Replies, messages and reviews handled

Comments, direct messages and reviews answered within agreed hours, with anything sensitive passed to your team.

Best for: Busy teams who cannot watch every channel all day.

  • Comments
  • DMs
  • Reviews
  • Hand-over

Plan the month

Show up every week, on purpose.

A monthly plan, approved by you before anything goes out. Each channel gets content written for it, and the newsletter ties the month together.

Content planInstagramFacebookLinkedInNewsletterScheduled 0/18
MonTueWedThuFriSatSun
1InstagramReel: 3 quick tips
2LinkedInFounder note
3FacebookClient story
4NewsletterNewsletter #12
5
6InstagramBehind the scenes
7
8LinkedInCase study
9InstagramBefore and after
10FacebookEvent invite
11
12
13InstagramFAQ answered
14
15LinkedInTeam spotlight
16InstagramReel: myth vs fact
17
18NewsletterNewsletter #13
19
20FacebookOffer of the month
21
22LinkedInIndustry take
23InstagramPoll in stories
24
25InstagramClient review
26
27FacebookWeekend tip
28NewsletterMonthly digest

Illustration of a typical month. Every plan is built around your channels, offer and calendar.

How it works

Every step, in plain sight.

From the kickoff call to a steady monthly rhythm, you always know what happens next, what we need from you and what you get. The first month of content usually goes live within three weeks.

01
Day 1 · 30 minutes

Kickoff call

A short conversation about your audience, your offer and your channels.

We do
  • Ask who follows you, who buys and what they ask
  • Look at your current channels and newsletter
  • Tell you which channels to focus on and which to drop
You do

Bring access to your accounts, or a list of the channels you use.

You get

A clear focus: the two or three channels worth your time.

02
Week 1

Audit and voice

We learn how you sound before we write a word.

We do
  • Review what has worked and what has not
  • Write a short voice guide with words to use and avoid
  • Agree content pillars tied to your offer
You do

Share examples of posts, emails and replies you like.

You get

A one-page voice guide and content pillars you approve.

03
Week 2

Monthly plan

Every month starts with a plan you can see.

We do
  • Build the calendar for every channel and the newsletter
  • Line it up with offers, launches and seasons
  • Brief creative for each piece
You do

Tell us about news, events and offers coming up.

You get

A content calendar for the month, ready for your approval.

04
Weeks 2 to 3

Create and approve

Content written for each channel, not copy-pasted.

We do
  • Write and design posts, reels, stories and the newsletter
  • Adapt each piece to the channel it lives on
  • Share the batch in one place for review
You do

Approve the batch or send one round of notes.

You get

A month of content, approved and scheduled.

05
Every day

Publish and reply

The channel stays alive between posts.

We do
  • Publish on schedule
  • Reply to comments and messages within agreed hours
  • Pass sales leads and anything sensitive to your team
You do

Answer what only you can answer, when we flag it.

You get

Channels that feel looked after, every day.

06
Every month

Report and adjust

We keep what brings people back and drop what does not.

We do
  • Report reach, engagement, sign-ups and enquiries
  • Hand the best organic posts to the ads team
  • Adjust next month’s plan based on the numbers
You do

Join a short monthly call, or read the one-page report.

You get

A monthly report and a better plan for the next month.

On a monthly plan

A steady rhythm, every month.

01

Content calendar

A monthly plan for every channel, approved before it runs.

02

Posts, reels and stories

Written and designed for each channel, in your voice.

03

Newsletter

Planned, written, designed and sent, with results tracked.

04

Community replies

Comments, messages and reviews answered within agreed hours.

05

Ad-ready content

The best organic posts handed to the ads team to scale.

06

Monthly report

Reach, sign-ups and enquiries, in plain language.

Who it is for

Consistency beats going viral.

Community is built week by week, not in one lucky post. If you want a viral moment by Friday, we will tell you honestly that this is not how it works.

This is for you if

  • Your customers buy more than once, or take time to decide
  • You want to stay visible between campaigns
  • You can give us news, people and stories from inside the business
  • You want replies handled, not just posts published
  • You want to know which channels actually bring people back

Probably not for you if

  • You want followers bought or engagement faked
  • You want posts every day on every channel, whatever the quality
  • You will not have time to approve a monthly plan
  • You expect social media alone to replace sales

FAQ

Good questions.

Instagram, Facebook, LinkedIn, TikTok and email newsletters. We usually recommend focusing on two or three where your buyers already are, rather than being everywhere.

It depends on the channel and your goals, and we agree it in the plan. We would rather publish fewer pieces that people care about than fill a calendar.

We do, within agreed hours, in your voice. Sales leads and anything sensitive are passed to your team straight away.

Yes. We plan, write, design and send it, and report on opens, clicks and replies. Our newsletter work won bronze at the Content Marketing Awards 2024.

Yes. You approve the monthly plan and the content before it goes out. After the first months, many clients approve the plan and let us run the details.

You do. Pages, profiles, the email list and every piece of content stay in your name.

Get started

Let's build what grows next.

Tell us what you want to grow. You get a straight answer on what we would do first, and what it would cost.

Prefer a call?

We reply the same day, or the next at the latest.

Tell us about your project

A few details are enough. We'll take it from there.