Motiwai.
Sales incentive compensation software, sold to HR, Finance and RevOps teams. We built the website, run the SEO and content programme, and keep the site fast and every lead measured.
At a glance
Motiwai
SaaS, incentive compensation
HR, Finance and RevOps leaders
- Web design
- SEO
- Content
- Performance
- Tracking
Case study
The challenge.
Incentive compensation is a considered purchase. The buyers sit in HR, Finance and RevOps, they compare vendors for weeks, and they trust detail over claims.
Motiwai needed a website that explains a complex product in plain terms, content that reaches those buyers while they research, and a clear view of which pages and posts actually bring in enquiries.
Clarity
Explain commission software to three different audiences, each with its own questions, without jargon.
Visibility
Show up in search for the questions buyers ask long before they speak to sales.
Credibility
Sound like people who understand quotas, payouts and disputes, not like a marketing team.
Measurement
Know which forms, pages and posts produce leads, so the budget follows what works.
The work
What we did.
One team across website, search and content, working from the same plan and the same numbers.
Website
Design and build of motiwai.com, structured around the buyer’s questions and the product’s modules.
SEO and content programme
Every article starts from search intent and ships with its meta title, description and slug. Planned before it is written.
A steady line of posts for HR, Finance and RevOps audiences, in a practical and calm voice.
Performance and tracking
Speed optimisation of the site in 2026, with every form and lead tracked through Google Tag Manager.
Outcome
The impact.
A website and a content engine that work as one system, with numbers behind every decision.
Every lead attributed
Forms are tracked end to end, so reports tie enquiries back to the pages and posts that produced them.
A faster site
The 2026 performance work cut the weight buyers wait for, especially on mobile.
Content that runs on a plan
Brief, SEO plan, then writing. Publishing is steady instead of reactive.
A voice buyers trust
Practical, operational and calm. The tone of a vendor that knows the work.
Get started
Let's build what grows next.
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