Case study · Real estate

iOwn.

A real estate firm with RICS expertise, a specialisation few firms in Greece can offer. We redesigned their website as a premium, bilingual platform, and organic traffic is now ten times higher than with the old site.

At a glance

Client

iOwn

Industry

Real estate, RICS expertise

Audience

Property owners, investors and businesses in Greece and abroad

Services
  • Website redesign
  • Bilingual
  • SEO
  • Content
  • Google Ads
  • Monthly consulting
01

Case study

The challenge.

Few firms in Greece offer RICS expertise. iOwn’s old website did not show it.

The client wanted a premium website that makes their specialisation obvious from the first screen, works in Greek and English, and brings in clients through search instead of relying on referrals alone.

01

Specialisation

Make RICS expertise the centre of the brand, not a line in the footer.

02

Premium feel

A look that matches the level of service and the clients it serves.

03

Two languages

Serve Greek and international clients equally well.

04

Visibility

Turn search into a real source of new clients.

02

The work

What we did.

A full redesign, built for search from the start, with ads and monthly consulting behind it.

01

Premium redesign

A new design and structure that puts their expertise and RICS credentials front and centre.

02

Bilingual website

Greek and English versions, built so each one ranks in its own market.

03

SEO setup and blog

Technical SEO and an article programme that answers the questions property owners and investors search for.

04

Google Ads and monthly consulting

Campaigns for high-intent searches, plus a monthly review with proposals for more work.

03

Outcome

The impact.

A website that now brings in clients on its own.

01

10× organic traffic

The new site gets ten times the organic traffic of the old one, from search alone.

02

Expertise you can see

RICS expertise is the first thing visitors understand about the firm.

03

Premium positioning

The website now matches the level of the service.

04

Always improving

Monthly consulting keeps content and campaigns moving forward.

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