Case study · Fintech
Futora.
A fintech company with a platform for structured investment products. They had no website. We built everything from scratch in three languages and turned it into a steady source of qualified leads.
At a glance
Client
Futora
Industry
Fintech, structured investment products
Audience
Banks, wealth managers and financial institutions
Services
- Web design
- Multilingual
- SEO
- Content
- Lead generation
- Monthly consulting
01
Case study
The challenge.
Structured products are complex, and so is selling the technology behind them.
Futora needed to show what their technology does for each type of buyer, in English, French and Brazilian Portuguese, and turn that interest into regular, qualified requests instead of page views.
01
Complexity
Explain a sophisticated platform clearly to very different buyers.
02
Three markets
Speak to English, French and Brazilian Portuguese audiences.
03
Lead flow
Turn visitors into qualified requests, not just traffic.
04
Authority
Be seen as a credible voice on structured investments, on Google and in AI answers.
02
The work
What we did.
A website, a content engine and a lead system, built from zero in three languages.
01
Website in three languages
Built from scratch in English, French and Brazilian Portuguese, with the technology at the centre of the story.
02
Lead magnets and pop-ups
Downloadable guides and pop-ups that collect the emails of interested buyers, so sales can follow up.
03
Content for every persona
An analysis of how the product helps each type of buyer, turned into pages and articles that speak to them.
04
SEO and a rich blog
Technical SEO setup and an extensive article programme around structured investments.
03
Outcome
The impact.
A website that works as Futora’s lead engine.
01
Constant requests
A steady flow of enquiries through the site and its lead magnets.
02
Recommended by AI
Futora now comes up in AI answers for what they do.
03
Every buyer addressed
Each persona finds a page and a guide written for them.
04
Always improving
Monthly consulting brings new ideas for more leads and better results.
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