Services / 03 Advertising / TikTok Ads
Ads that feel like TikTok.
Short, native-looking videos built for the For You feed, with new hooks every week, Spark Ads from real creators and tracking through the TikTok Events API. Small tests first, budget only behind what works.
Campaigns run
700+
Across Google, Meta and TikTok
New videos
Weekly
Tested on small budgets
Format
9:16
Made for the feed, not resized
Ad accounts
Yours
In your name from day one
Most ad budgets leak before anyone buys.
When TikTok ads do not work, the platform is rarely the problem. The money leaks in four places, and most accounts we audit leak in at least two of them.
Leak 01
Ads that look like ads
Polished commercials get skipped in a second. On TikTok, ads that feel native to the feed are the ones people watch.
Leak 02
No hook in the first second
The first second decides the view. Without a strong hook, the feed moves on before your message lands.
Leak 03
Tracking that misses sales
Without the TikTok pixel and the Events API working together, the platform optimises on a fraction of your conversions.
Leak 04
Creative fatigue
TikTok audiences tire of an ad faster than anywhere else. Without fresh videos every week, costs climb and results fade.
What we run
The right format for each goal.
We start small with in-feed video, find the hooks that hold attention, then scale them with Spark Ads, wider audiences and the formats your goal needs.
In-feed video
01
Native ads in the For You feed
Vertical videos that look and sound like TikTok, built around one hook and one message.
Best for: Products and services you can show in action.
- 9:16 video
- Hooks
- Sound on
Spark Ads
02
Real posts, promoted as ads
Posts from your account or from creators, boosted as ads, keeping the likes and comments that build trust.
Best for: Brands with organic content or creator partnerships.
- Organic posts
- Creators
- Social proof
Lead forms
03
Instant forms inside TikTok
Short forms that open in the app, connected to your CRM so leads are contacted while they are still warm.
Best for: Clinics, education and services where the next step is a call.
- Instant forms
- CRM sync
- Qualifying questions
TikTok Shop
04
Products sold where people watch
Video Shopping ads and catalogue campaigns that let people buy without leaving the app.
Best for: Online stores with products that sell on video.
- Catalogue
- Video Shopping
- Shop
Creative testing
New videos every week.
On TikTok, creative fatigue sets in fast. Every week we film or edit new hooks, keep the ones that hold attention and pause the ones the feed has tired of.
Scaling: proven, gets more budgetTesting: small budget, collecting dataPaused: lessons kept, budget movedIllustration, not client data.
How it works
Every step, in plain sight.
From the first call to scaling, you always know what happens next, what we need from you and what you get. First videos usually go live about three weeks after you approve the plan.
01
Day 1 · 30 minutes
Strategy call
A short, honest conversation about your offer and your numbers.
We do
- Ask about your offer, margins and what a customer is worth
- Look at your website and any existing TikTok ad account
- Tell you whether TikTok ads make sense for you right now
You do
Bring your numbers: average order or client value, and current ad spend if you have any.
You get
A straight answer. If TikTok will not pay for you yet, we say so and tell you what to do first.
02
Days 2 to 7
Audit and plan
Research first, so the budget is not spent learning what we could have known.
We do
- Audit your ad account, pixel and website
- Study what works in your niche in the TikTok Creative Center
- Set the offer, audiences, budget split and the targets we report on
You do
Give us access to your TikTok Business Center. You keep full ownership.
You get
A written plan with offer, audiences, budget and targets.
03
Week 2
Tracking setup
No campaign launches on numbers we cannot trust.
We do
- Set up the TikTok pixel together with the Events API
- Track leads, calls and purchases end to end
- Test every event before launch
You do
Approve access to your website and tag manager.
You get
Conversions TikTok can actually optimise for.
04
Weeks 2 to 3
Video production
On TikTok the video is the strategy, so we start there.
We do
- Script hooks built for the first second
- Film and edit a first batch of vertical videos
- Brief creators for Spark Ads when it fits
You do
Send product, team or customer footage, or join a short shoot, and approve the first batch.
You get
A first batch of videos with different hooks, ready to test.
05
Week 3
Launch
Videos go live with a testing structure from day one.
We do
- Launch with small test budgets per hook
- Test several videos side by side
- Check results daily in the first weeks
You do
Nothing, unless you want to watch it go live.
You get
A live dashboard you can open any time.
06
Month 2 onwards
Test and scale
New videos every week, more budget behind the winners.
We do
- New videos every week, based on what the data says
- Pause what fades, scale what works
- Add Spark Ads, lead forms or Shop campaigns when the data supports it
You do
Tell us when your offer, prices or capacity change.
You get
A monthly report and call: what we spent, what came back and what we do next.
Included every month
Managed weekly, reported monthly.
01
Campaign management
Daily checks, budget moves and audience changes on TikTok.
02
New videos every week
Fresh hooks and edits, so results do not fade.
03
Creative reporting
Which hooks, formats and creators win, in plain numbers.
04
Landing page tests
Small changes to headlines, offers and forms that lift conversion.
05
Tracking health
Pixel, Events API and events checked so the data stays true.
06
Monthly report and call
What we spent, what came back and what we do next.
Pricing
Three costs, all agreed upfront.
01
Ad budget
Paid by you straight to TikTok. You set it, you see every euro, and you can change it any time.
02
90-day program
A fixed-scope start: audit, tracking, first video batch, landing page fixes and launch. Priced once, upfront.
03
Monthly plan
After day 90, management, testing and reporting at an agreed monthly fee. No surprises on the invoice.
Always yours
- The ad account, pixel and data are yours from day one
- The budget goes straight to TikTok, never through us
- Every video we make is yours to keep and post
- A live dashboard you can open any time
Who it is for
Ads amplify. They don’t fix.
TikTok ads amplify an offer that already works. They do not fix one nobody wants, or a website that loses visitors. If TikTok is not the right next step for you, we will tell you on the first call.
This is for you if
- Your offer already sells, through referrals, organic or past campaigns
- Your product is easy to show in a short vertical video
- Your buyers spend real time on TikTok
- You can commit a budget for at least three months of testing
- You are open to video that feels native, not polished commercials
Probably not for you if
- You need guaranteed results. No honest agency can promise a return on ad spend
- Your product has never sold. Ads are a poor way to test whether anyone wants it
- You want to run ads for two weeks and judge the channel
- You only want polished brand films. They rarely work in the feed
FAQ
Good questions.
How much should we spend on TikTok ads?
It depends on your market, what a result costs and what a customer is worth to you. We start with small test budgets per hook and work out the right level in the audit. If the budget is too small to learn anything, we say so.
Is the ad budget included in your fee?
No. The ad budget goes straight from you to TikTok. Our fee covers the 90-day program and then the monthly plan, both agreed upfront.
Do we need to be on camera?
No. We can work with creators, voiceovers, product footage and screen recordings. Real faces usually perform better, so we will suggest options that fit your team.
Do we need an organic TikTok account?
It helps, but it is not required. Ads run from your ad account. Spark Ads use organic posts from you or from creators when they are available.
How fast will we see results?
The first two to four weeks are for testing hooks. Most accounts find their winning videos and a steady cost per result within the first three months.
Who owns the ad account and the videos?
You do. The ad account, pixel, data and every video we make stay yours, to run as ads or post organically.
Get started
Let's build what grows next.
Tell us what you want to grow. You get a straight answer on what we would do first, and what it would cost.
Write to us
Prefer a call?
We reply the same day, or the next at the latest.
Tell us about your project
A few details are enough. We'll take it from there.