It needs great effort to create the right content, because not only the concept has to be relevant to your products or services, but needs to be also eye-catching. This is very important since Instagram is a platform that can add value to your company if high visual content is developed and used in the right ways for successful marketing campaigns.
There are many tools that can be used, in order to create an engaging feed, either your product is a simple daily used piece of equipment or a high-end digital product. Let us show you how to exactly research images for your Instagram account, where you can find them, and what you need to consider when using them to promote your brand.
Create your own content using templates
Templates are a very useful tool, that can help you achieve in minutes, a visually stunning result for a new product promotion, for an offer, or any other message you want to send out there. Here is an example of food bloggers promotion using templates
You can edit, copy, change colors or fonts in a template. However, the purpose of a pre-designed template is to solve all these problems, and actually, the less you change it, the better! Once your template is finalized, you just download it and post it on Instagram, along with a smart caption.
Using high-quality stock images
Stock images can be really helpful and in cases of using them mixed with templates in the right way, this can give a prime spot in your feed. A huge range of free images can be found online and through hundreds of different niches, definitely, you will find something suitable for your business. Some template providers, allow you to upload your images and edit them directly in a “blank canvas” template, using built-in elements, such as text, overlays, filters, icons, borders, etc.
To find high-quality photos that don’t actually look “stocky”, head to Unsplash or Stocksnap.io. They offer a range of images for free, and you’re bound to find something suitable whatever your niche.
Reposting content of other brands within your niche
Many times, we can see other brands using content that attracts a big audience and the niche is similar to yours. When knowing that your audience would be also interested in this, you can repost this content by asking permission and of course giving credit to the respected owner.
This can be also a good strategy since it can bring more interaction and attract more audience to your own account as well.
Run a UGC campaign
One more good idea, is to let your audience participate in what you do. Give them the ability and freedom to create their own content, relevant to your niche that can be posted to your feed. This is known as User Generated Content.
The term applies more broadly to any content created by users of any products or services about those particular products/services, with or without encouragement from the brand themselves
In order to attract more people (in case you’re not still a well-established brand), you can run a competition where users can win something by creating an Instagram post and tagging it with your own brand hashtag, or a campaign hashtag.
By offering a discount or a free product, will help your campaign to be heard by many more since there are a lot of chances for your hashtag to be used by more users. Announcing your campaign across all your other social media is a step not to be forgotten.
There are tracking tools that can also help you monitor the performance of your campaign hashtag and depending on the tool, you can monitor this campaign not only on Instagram but all your social media as well.
An example of such a tool interface:
Collaborate with influencers
By collaborating with influencers who already have a good amount of followers, you have the opportunity to expand your audience and gain a lot of new followers for your own account. If you are a small-scale business, you should consider connecting with micro-influencers at first.
If you found this article useful make sure to contact us at firstname.lastname@example.org to see how we can work together on your digital campaign!